BEHODL APP CASE STUDY

Key results

  • Our strategy was successful, yielding positive results. Within the first two weeks of implementation, we observed a 180% increase in tweet impressions, a 60% growth in followers, and a 20% rise in tweet engagement.
  • Visual content and memes are powerful: The visually appealing and humorous memes and video content helped increase engagement and drive bookings
  • Communicating in the voice of the target audience is effective: The targeted social media campaign helped reach new customers in the local area.
Outstanding results from Next Innovation Marketing for Twitter organic growth! Significant increase in following and engagement. Highly recommend

— BEHODL CEO

AT A GLANCE

Challenges

  • Extreme competition
  • Noisy industry
  • New customers
  • Increasing customer lifetime value

O B J E C T I V E S

Boost the visibility of the client on Twitter and attract more customers.

S T R A T E G Y

In order to effectively compete in the client's industry, characterized by high noise levels and intense competition, we conducted a comprehensive SWOT analysis of both the competition and the client. This analysis allowed us to identify areas for improvement and opportunities for the client to differentiate itself in the market with minimal investment.

Furthermore, our research into the target audience revealed that it comprised individuals born between the mid-1980s and 2003, who frequently used memes as a form of humor and communication on industry-specific forums.

T A C T I C S

Based on the results of our target audience research and SWOT analysis, we determined that aligning the brand's voice with that of the target customers and utilizing memes as a means of communication would be the most effective approach. This strategy would enable the creation of meaningful relationships, leading to increased engagement and retweets.

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