Successful social media promotion for our latest album thanks to Next innovation Marketing! Boost in album sales and online presence.

— Marko Atanasov

AT A GLANCE

Challenges

• No previous target audience research
• High competition
• Increase album sales
• Garner larger social media following

O B J E C T I V E S

Increase brand awareness through paid social media ads to raise awareness for upcoming album

S T R A T E G Y

Our agency conducted a SWOT analysis on Zanadu Band and their competitors to identify unique qualities and advantageous points. Based on the results, we then conducted target audience research to determine the social media platforms that the target audience frequents the most and their behaviors towards advertising.

T A C T I C S

Conducted SWOT analysis on Zanadu Band and competitors

Conducted target audience research to identify preferred social media platform and behavior towards advertising

Utilized the findings to create a targeted social media advertising campaign on Instagram, focusing on engaging with the audience through the band's profile