Partnered with Next Innovation Marketing to boost social media engagement for my furniture business. Impressive results. Knowledgeable, professional, and dedicated team. Highly recommend for any business looking to enhance their social media presence

— FG CEO

AT A GLANCE

Challenges

• Extreme competitionFG was falling behind on implementing digital marketing
• Losing money on traditional marketing
• Moderate social media engagement
• Increase customer lifetime value
• Losing money on traditional marketing
• Attract new customers
• Attract new customers

O B J E C T I V E S

Increase social media presence and followers on platforms such as Facebook, Instagram, and Twitter. Encourage customer engagement through regular posts, comments, and replies. Promote new product launches, sales, and events to generate more sales and drive foot traffic to the store.

S T R A T E G Y

To keep our client's brand top-of-mind, we needed to find a way to stay in front of their target audience, since furniture isn't a frequently purchased item.

To establish trust, we initiated the use of user-generated content strategy.

Our testing of social media ad campaigns revealed that they were not cost-effective, so we opted not to utilize them.

T A C T I C S

Mind-top positioning: To ensure that our client's brand stays in front of their target audience, even with the infrequency of furniture purchases.

User-generated content: To build trust with the target audience, we started implementing a strategy that focuses on user-generated content.

Ad campaign testing: We tested the efficacy of social media ad campaigns and found them to be costineffective, so we decided not to use them.