Recently engaged Next Innovation Marketing for community management and impressed with results. Knowledgeable, professional, and dedicated team

— Felix

AT A GLANCE

Challenges

• Low community engagement
• Weak relationships with fans
• Low percentage of returning viewers

O B J E C T I V E S

• Improve community engagement and interaction by responding to comments and messages in a timely and professional manner.
• Build stronger relationships with fans by creating a sense of community and connection.
• Increase brand loyalty and retention by providing excellent customer service and support.

S T R A T E G Y

To maximize the impact of community management, we determined that fostering a sense of belonging among all members of the community was crucial. This involved allowing the members to engage not only with Felix, but also among members of the community themselves.

Maintaining the health of a large community is important, to encourage positive behavior and discourage negative or harmful comments and messages.

The community provided valuable insights on the type of content to produce next. To take advantage of this, we started looking for a way to process this information

T A C T I C S

A sense of belonging: Felix used Discord to have the community gathered and engaged. That allowed his followers to engage both with him and other community members

Healthy community: Clear guidelines were established to encourage positive behavior and discourage negative or harmful comments.

Data Analysis: Data was regularly analyzed to track the success of the community engagement and adjust tactics as necessary. This also helped us hear the voice his followers about his content. With this, we helped Felix to optimize his content and ensure maximum results.